Category Archive: Marketing

Marketing To Your Tribe

Sitting on a plane, being able to write on my blog… technology is a beautiful thing, isn’t it? I’m flying back from Chicago (by way of Charleston, SC) to Nashville. I had the opportunity to speak on Gamification at two very awesome (and very different) events: Digital Summit Chicago and Type-A Parent & Lifestyle Blogging […]

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Achievers & Gamification: “I Wanna Be The Very Best”

Achievers in games want one thing out of their experience: to be the absolute best in whatever the game has in store. Whether it’s winning the top prize or beating the baddest boss, these players want to climb to the top of the pyramid of success.  Prestige, and the thrill of the achievement, are what […]

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Gamification: How to Level Up Your Marketing Campaign

I’ve never shied away from the fact that I’m a huge fan of gaming. Most nights, once the rest of the family has gone to bed, you’ll see me traversing the lands of Eorzea as my alter ego Lucina. Beating bosses, collecting loot, and enjoying the company of the other players I work with – […]

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