Using a Child Theme in WordPress

If you’ve ever had to – or plan to – make customizations to your theme, it’s imperative you use a WordPress child theme when you do.

Using Conversion Pixels in WooCommerce

With Facebook Ads and Google AdWords a mainstay of most marketing campaigns, it’s important to correctly track the clicks and conversion pixels coming from those networks. WooCommerce will not track a conversion pixel by itself… however, there is a fantastic free plugin that will do the job for you.

Setting up Scroll Triggered Boxes

Let’s be real for a second.

People. Hate. Popups.

Yes, I know they work, but – personally – I think they leave a bad taste in your user’s mouth. There is no such thing as a neutral interaction with a brand – everything you do for a user is either positively or negatively affecting your brand.